Stop doing manually what a workflow can do in seconds.

I build custom automations for agencies and service businesses that take the recurring busywork off your team's plate: client reporting, onboarding, status updates, chasing invoices. You get working systems in the tools you already use, not a dependency on a freelancer.

Book a Free Call See What I Build

What I Build

Every build is scoped and delivered as a working system with documentation. You own everything I build: some clients run it themselves, most keep me on to maintain and extend it as their tools change.

Lead Capture → CRM → Follow-Up

New lead comes in from a form, ad, or webhook. It hits your CRM tagged and sorted. A follow-up sequence fires automatically. You never touch it.

Client Onboarding Workflows

Intake forms, document collection, welcome emails, internal notifications, task creation — all triggered the moment a deal closes.

Data Sync Between Tools

Your CRM says one thing, your spreadsheet says another, and your invoicing tool has no idea. I connect them so data flows once and stays consistent.

AI-Enhanced Workflows

Classify incoming emails. Summarize meeting notes. Extract data from documents. Route support tickets by intent. AI plugged into your existing processes.

How It Works

You tell me what's broken

A quick call or message. What's eating your time? What keeps falling through the cracks? No jargon needed — just tell me the problem.

I scope it and quote it

You get a clear description of what gets built, what it costs, and a timeline. Usually 3-7 business days. No surprises.

I build it and hand it off

You get a working system with documentation. I walk you through it. You own it and run it without me. If something's off, I fix it.

Built by Someone Who Needed These Systems

I'm Dana. I spent 14 years running B2B service agencies (lead generation, then podcast booking) before selling the business in January 2026.

During that time, I built internal automations to handle the operational work that was eating my team's time: lead routing, CRM updates, client reporting, onboarding flows, outreach sequencing. The kind of stuff that takes 20 minutes per client per day and adds up fast.

Now I build those systems for other agencies and service businesses. I understand your business because I lived it.

I'll tell you upfront if something is or isn't worth automating.

What Clients Say

“Great experience working with Dana on a marketing ops automation project. He scoped exactly what I needed and pointed out details I was missing. Delivered within days, and everything works flawlessly. I've known him for several years and always learn something new when I engage with him. Highly recommend.”

Joe Dejene

DuckWeed Media

Let's Talk About What You Need

Tell me what's eating your time. I'll tell you if it's worth automating and what it would cost.

Book a Free 30-Minute Call

Not ready for a call? Email what's eating your time to dana@flowmade.io and I'll tell you straight whether it's worth automating.